Renovating a museum, a historic site or a fauna park can be a difficult task. Make it every day interesting and insert new attractions often means investing a considerable amount to maintain tourists attention constantly high. With QR Cardboard, fauna parks are populated by species, museums have rich interactive guides, historical sites tell numerous anecdotes and period costumes, with contained costs. The Virtual Reality viewer opens the horizon to new business opportunities, creating educational paths, stimulating interactive games and courage tests. QR Cardboard enables the creation of a custom viewer, along with business cards, letterheads, brochures and trade fair stands, thus helping to strengthen brand identity not only for fairs and events, but also every time the previous visitors will use the gadget around the world - a direct and universal tool, recognizable in America as in Japan, in the East as in the West. With QR Cardboard you can have a gadget and a marketing tool into a single product, unique but global.